In Kenya, youth unemployment remains one of the most critical challenges facing the nation. With a large percentage of the population being under the age of 35, the need for sustainable employment creation and skills training has never been more urgent. Recognizing this need, the Kenya Commercial Bank (KCB) Foundation introduced the 2jiajiri Program, a transformative initiative that equips youth and small-scale entrepreneurs with technical skills, business development support, and access to grants and financing.

This comprehensive guide breaks down everything you need to know about the KCB Foundation’s 2jiajiri program, its objectives, who is eligible, the step-by-step application process, and how to maximize the opportunity once you’re accepted.


Understanding the 2jiajiri Program

The term “2jiajiri” is derived from Swahili and loosely translates to “to employ oneself.” The program seeks to nurture self-employment and entrepreneurship among young people in Kenya by training them in various vocational skills and helping them transition into business ownership.

The KCB Foundation launched the initiative with the vision of tackling youth unemployment by developing a skilled workforce that can create their own jobs and offer services to the wider economy. The core pillars of the 2jiajiri program include:

  • Skills Training: Targeting both in-school and out-of-school youth with vocational and technical skills in demand-driven sectors.

  • Access to Grants and Loans: Providing seed capital or grant funding to successful participants for setting up or expanding businesses.

  • Business Incubation and Mentorship: Offering support in business registration, record-keeping, access to markets, and continuous mentorship.


Who Can Apply?

To benefit from the 2jiajiri program, applicants must meet specific eligibility criteria that align with the Foundation’s objectives of empowering youth and marginalized populations. These criteria include:

1. Age

Applicants should be between 18 and 35 years old. However, some programs within the 2jiajiri framework may consider individuals slightly outside this age bracket if they demonstrate exceptional need or impact potential.

2. Nationality and Residency

Applicants must be Kenyan citizens with a valid National ID and should be residents of Kenya at the time of applying.

3. Education and Background

While academic qualifications are not strictly required, applicants are expected to have at least basic literacy and numeracy skills. Both secondary school graduates and those without formal education are welcome to apply.

4. Interest in Technical or Vocational Training

Candidates must demonstrate a genuine interest in learning a trade, starting a business, or scaling an existing micro-enterprise.

5. Willingness to Commit

Applicants must be ready to commit to full-time training for several months and follow through with business implementation afterward.


Focus Areas of the Program

The 2jiajiri program covers various sectors with high potential for job creation and self-employment. These include:

  • Agribusiness: Poultry, horticulture, dairy farming, aquaculture.

  • Construction: Masonry, plumbing, electrical work, painting.

  • Automotive Engineering: Mechanics, spray painting, body works.

  • Beauty and Personal Care: Hairdressing, barbering, massage therapy, cosmetics.

  • Hospitality: Culinary arts, catering, housekeeping.

  • Clothing and Textile: Tailoring, fashion design, embroidery.

The training is tailored to match the needs of the local economy, ensuring that skills acquired are relevant and marketable.


Step-by-Step Guide to Applying for 2jiajiri Program Grants

Step 1: Monitor for Open Application Cycles

The KCB Foundation periodically announces open application windows through:

  • KCB Bank branches

  • Community outreach programs

  • Partner vocational training institutions

  • Social media and KCB Foundation website

Staying alert to these announcements is essential. These cycles may occur once or twice a year, depending on funding and partnership arrangements.

Step 2: Collect Required Documents

Although the application process is straightforward, you’ll need some basic documents to prove your identity and eligibility:

  • Kenyan National ID

  • Curriculum Vitae (if available)

  • Short description of business idea (for existing entrepreneurs)

  • School leaving certificate or equivalent (optional)

  • Contact details (phone number and email)

If you’re applying as an existing business owner, you may also need to show photos or documentation of your current operations.

Step 3: Fill Out the Application Form

The application form is usually accessible via:

The form typically requires you to provide:

  • Personal details

  • Education level

  • Preferred area of training

  • Motivation for applying

  • Any existing business activity

It’s important to be honest and thorough. Applications with incomplete information are often disqualified early in the selection process.

Step 4: Attend Interviews or Selection Assessments

Shortlisted applicants are invited to attend selection interviews or orientation sessions, where they may:

  • Be assessed for commitment and aptitude

  • Asked to explain their business ideas

  • Participate in group discussions or written tests (depending on the program phase)

This process helps the Foundation determine your passion, potential, and fit for the selected training area.

Step 5: Enroll in Training Program

Once selected, participants are enrolled in partner Technical and Vocational Education and Training (TVET) institutions. These include well-established colleges and training centers across the country.

Training is fully funded by the KCB Foundation and includes:

  • Tuition fees

  • Learning materials

  • Uniforms and toolkits (where applicable)

The duration ranges from 3 to 9 months, depending on the course.

Step 6: Access to Business Grants and Tools

Upon successful completion of the training:

  • Participants with feasible business plans may qualify for seed funding, either in the form of cash grants, tools, or startup kits.

  • Others may be linked to KCB Bank’s financial products such as microloans under favorable terms.

Grants are awarded based on business viability, innovation, and the ability to create employment for others.


Key Success Factors in the Application Process

  1. Clear Motivation: Show that you are driven and committed to learning and entrepreneurship.

  2. Feasible Business Idea: If you’re applying as a business owner, make sure your idea solves a local problem or meets demand.

  3. Community Involvement: Highlight any community-based activities, volunteer work, or informal training you’ve undertaken.

  4. Realistic Plans: Be practical in what you propose. Grants are more likely awarded to ideas with clear goals and reasonable projections.


Life After Training – Business Incubation and Support

KCB Foundation doesn’t just stop at training. Graduates of the program benefit from:

  • Mentorship: Continued support from trainers and successful entrepreneurs.

  • Networking Opportunities: Events, exhibitions, and market linkage forums.

  • Monitoring and Evaluation: Follow-up visits to assess business performance and challenges.

  • Access to Further Funding: Businesses that show growth potential may be eligible for second-round grants or loans.

Some alumni have gone on to train others, hire staff, and even partner with local government initiatives—contributing to their community’s economic development.


Impact of the 2jiajiri Program So Far

Since its inception, the program has achieved:

  • Training of over 20,000 youth across the country

  • Successful launch of micro-enterprises in rural and urban areas

  • Empowerment of young women through access to business tools and networks

  • Reduction in youth unemployment in targeted counties

The initiative is also contributing to Kenya’s Vision 2030 and the government’s “Big Four Agenda” on manufacturing, food security, and affordable housing.


Tips to Maximize the 2jiajiri Opportunity

  1. Be Consistent: Attend all sessions, do your assignments, and be proactive in learning.

  2. Start Small, Grow Gradually: Begin with a manageable business size, then scale based on demand and cash flow.

  3. Use the Toolkit Wisely: If given equipment, maintain it well and ensure it directly supports your business growth.

  4. Keep Records: Track your income, expenses, and customer feedback. This helps in evaluating progress and applying for more funding.

  5. Network with Peers: Collaborate with other alumni, form cooperatives, or join savings groups to expand opportunities.


Challenges and How to Overcome Them

  1. Limited Slots: The demand for training often exceeds available places. Apply early and prepare well to stand out.

  2. Geographic Disparity: Not all counties may have training centers. Be willing to travel if needed.

  3. Business Challenges Post-Training: Market entry and competition can be tough. Use your training and mentorship network to innovate and remain competitive.


Final Thoughts

The KCB Foundation 2jiajiri program is more than a grant—it is a gateway to self-reliance, innovation, and empowerment. For Kenyan youth eager to turn their skills into livelihoods, the program offers a lifeline through training, mentorship, and business support.

By understanding how to apply and preparing effectively, you increase your chances of selection and success. More importantly, you position yourself not only to earn a living but to become a change-maker in your community and a contributor to the national economy.

Whether you’re a school leaver with a dream, a young mother looking to support her family, or an informal worker ready to formalize your skills, 2jiajiri is your opportunity to rise. Apply with purpose, learn with dedication, and build with confidence.

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